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ATLAS

Innovate Confidently

Designing products that scale.
Rooted in data, refined by craft.

Innovate Confidently

Designing products that scale.
Rooted in data, refined by craft.

Innovate
Confidently

Designing products that scale.
Rooted in data, refined by craft.

MOVE CONFIDENTLY

From Possibility to Usability

Product Innovation + Design

I help teams get clear on what matters early—before time and budget get burned.

That means surfacing risks, shaping real solutions, and designing products that reflect the full complexity of the business behind them.

Leadership + Facilitation

Get aligned on what matters—with more focus and less friction.

As a fractional design leader and mentor, I help teams build influence, clarity, and momentum. That can mean guiding a new design lead, running cross-functional workshops, or helping a team stay connected through growth and change.

DRIVEN BY SIMPLICITY

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

Hans Hoffman
abstract expressionist painter

I'm excited to sharE

I'm excited to
sharE

Recent Work

Faster Funding with
AI Finance Compliance

Increasing efficiency and time to funding through proactive risk analysis.

Faster Funding with
AI Finance Compliance

Increasing efficiency and time to funding through proactive risk analysis.

Faster Funding with
AI Finance Compliance

Increasing efficiency and time to funding through proactive risk analysis.

Clear + Flexible
Document Approvals

Reduced approval delays, strengthened compliance, and gave teams full control and flexibility over document approvals.

Clear + Flexible
Document Approvals

Reduced approval delays, strengthened compliance, and gave teams full control and flexibility over document approvals.

Clear + Flexible
Document Approvals

Reduced approval delays, strengthened compliance, and gave teams full control and flexibility over document approvals.

Earning Trust

Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve

Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve

Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve
Samantha brings the best ‘roll up your sleeves’ mindset I’ve seen—zero ego, highly organized, and always keeping complex projects on track and on schedule.
Anne Vaittinen
Senior Product Manager, Intel
Samantha built a team from the ground up and raised the bar for how we approach experience design. She’s a strong partner to product and a thoughtful leader who drives progress and connection across the org.
Peter Hodel
Senior Product Manager, Evolve
Samantha is a talented design leader and strategist, bringing a deep care for research and data-backed decisions—ensuring the work is both user-centered and business-driven.
Caroline German
Product Designer, Evolve